America’s Color Consultants Collection of Real Life Paint Colors

From Left to right: Bohemian Lace (HGSW-4052); White Diamond (BM-OC-61); Pure White (SW-7005); Alabaster (SW 7008).
From Left to right: Mindful Gray (SW-7016); Revere Pewter (BM-HC-172); Classic Gray (BM-OC-23); Collingwood (BM-OC-28).
From Left to right: Antique Glass (BM-CSP-695); Sea Salt (SW 6204); Borrowed Light (Farrow & Ball); Aleutian (SW 624l).
From Left to right: Full Moon (SW 6679); Napery (SW 6388); Behr P270-2 September Morning; Kilim Beige (SW 6106).
From Left to right: Urbane Bronze (SW 7048); Grizzle Gray (SW-7068); Stargazer (SW-9635); Lichen (Farrow & Ball). 
From Left to right: First Light (BM 2102-70); In Bloom (Magnolia), Dune Grass (BM 492); Behr RD-W14 Aria Ivory.

Sherwin-William paints are indicated as SW, and Benjamin-Moore as BM. 

Happy New Year!  It’s that time when all the new paint “colors of the year” have been revealed.  And there is a hue for everyone!  There are soft, muted colors, colors born in nature, bold colors, and dark, moody colors.  You can easily Google “Paint Colors of the Year 2021” and find links (and lengthy tomes) from all the popular paint manufacturers.  Some of these colors will prove to be trendy – lasting 4-8 years in popularity, and several will prove to be a fad – out of favor in just a year or two. 

Many of the shades you see among the major players were developed in coordination with the home decor and furnishings industry several years ago.  That’s why you find lots of items that “match” among those manufacturers in any given year.  The past several years have seen the continuation of the neutrals trend with the current favorite, gray, now moving from the cooler shades toward the warmer ones being referred to as “greiges”.

America’s Color Consultants often work with people who have had their current furnishings from “a few”  to “many” years and more often than not, want a refresh as opposed to a total home redo.  Consequently, we are working with fabrics and colors that are not currently “on trend.”

When a client wants a more “modern” color (currently meaning gray) we see which of the beautiful neutrals on the market will work best with their rugs, drapes, furniture, light sources, etc. Because grays are actually black and white paints tinted with color, there is a gray shade of every color. 

Over the past 15 years ACC has consulted hundreds of times with homeowners and small businesses and enjoyed the insights of national paint manufacturers and local paint stores, realtors and home owners. We have put together our first ACC Collection of Real Life Favorite Paint Colors (ours and our clients!).  A few are personal favorites and colors we would love to spec for someone with bold ambitions; others have proven to be very popular for those planning to sell their properties in a few years; changing from a bright to a neutral; and several are those colors that have proven time again to be both popular and tried and true for clients on the east and west coasts. 

Color is SO subjective and there are many factors that are considered when searching for a new paint color.  We never push our own personal preferences, but when asked we certainly offer them! Our job, of course, is to educate our clients, guide the process, and assist in identifying the color that makes them say “YES – that’s it!”  Experience, product knowledge and industry familiarity make us a valuable tool in your home improvement arsenal!

America’s Color Consultants Real Life Color of 2021 is Agreeable Gray (SW 7029).

While the name of this shade may elicit a yawn, and suggests it is neutral to the point of non-existence, nothing could be further from the truth, in our opinion.

This versatile shade of greige is happy to play with everyone.  A medium light shade, it has an Light Reflective Value of 60, so it reflects a fair amount of light, but won’t wash out, and looks great with white or natural wood trim.  It works well in any room with any furniture style and loves complementary earth tones. It can stand up to bold accent colors, too. It can comfortably be used in one room or the entire house. It has been a popular choice for all these reasons for the past 10 years with our clients and shows no sign of slowing down any time soon.

Five Franchising Misconceptions

Misconceptions 1- Franchises discourage creativity/freedom

While franchises create the basic framework for a business, that doesn’t mean they would micromanage all decisions that the franchisee makes.  In fact, most of the day to day dealings are up to the franchise owner, including who they hire/fire, where they advertise, what events they host, or any other similar details. The guidelines put in place by the franchise aren’t there just to tell people what to do – they’re tried and proven methods for success. Many of the guidelines are put in place to maintain the franchise brand.

Misconceptions 2- Franchises are too expensive

While the startup costs for certain franchises can be expensive – even exorbitant – that doesn’t mean all of them are: the price is much less if you’re operating a home- or service-based franchise rather than opening a chain restaurant, for example. Besides, the most common occurrence in franchising is a one-time franchise fee which is used to set-up and train the new franchisee. An additional royalty paid to the franchisor is also required. Royalties support the cost of additional back office services provided for the franchisee.

Misconceptions 3- Franchises are not small businesses

Most people want to support small businesses over big ones, and that’s great! Support the local businesses run by people in the community. However, that often does include franchises- just because there’s a bigger corporation involved farther back in the start of the company, doesn’t mean the local chapter of it isn’t owned by a mom and pop couple who wanted some support starting out.

Misconceptions 4- Franchising only applies to fast food

This is patently untrue. While the most visible franchises out there are fast food restaurants like McDonalds and Dairy Queen, that doesn’t mean every franchise is built from milkshakes and French fries. There are pest control, house cleaning and even doggie day care franchises. If the business in question is a chain, then the chances are that it may also be a franchise.

Misconceptions 5- Having a franchise will instantly make you rich

In many ways, being a part of a franchise is a lot like taking a short cut in building your business. A lot of the trickier parts are already set up from you, and there is built in support and ways to make it work, but it doesn’t mean every franchise location is successful. It takes hard work and determination to make a business successful, even if you have a franchise backing you up. Are you ready to put in the work?