America's Color Consultants

March 28, 2019

Product Review

Multi Purpose Tool

What is this tool? It is one of the painting industry’s most versatile tools. Even if you do not paint regularly, this tool is a great addition to your tool box. It has a total of 14 different uses:

Hammer

Flat Head Screw Driver
Phillips Head Screw Driver
Large Hex Nut Wrench
Small Hex Nut Wrench
Convex Scraper
Concave Scaper
Nail Puller
Crack Opener
Chisel
Spackler
Paint Can Opener
Roller Cleaner
Bottle Opener

Most of these tools are very common; a few may not be. #9 for example, is used when painting a corner edge. You run the tool down the corner edge and it creates an invisible groove that your paint brush then follow, allowing you to paint a straight line without tape. For #13 the roller cleaner, use this edge to scrape excess paint off your roller before washing.

www.americascolorconsultants.com

March 11, 2019

Color often elicits very strong reactions in people.

What do you think of when you think of the color pink? Pink is culturally associated with femininity and love and romance. It‘s emotional effects can vary. While bright shades of pink such as magenta or hot pink can be stimulating or even aggravating to some, lighter shades of pink can actually have a calming effect.

In 2005, and as a result of 45 years of scientific research, there was a psychological experiment in Switzerland to see whether painting jail cells in a little girl’s favorite color could actually calm down violent inmates. The two main hues used were appropriately called ‘Cool Down Pink’ and ‘Drunk Tank Pink’. These were color saturated bubblegum, pink flamingo pinks. At first there were signs of success that the color indeed seemed to have the desired effect. However, once the prisoners had become acclimatized to their surroundings, they became agitated and vocal about their distaste for the color. This was most likely due to the cultural connotations of pink, and thus taken as an attack on the prisoners’ masculinity. Yikes!

While pretty pink cells may not be a cornerstone of prisoner rehabilitation efforts, Cool Down Pink and Drunk Tank Pink are calming colors in their own right, even given their intensity. In the past few years varying shades of pale pink and rose have become a new neutral trend in paint color due to their calming effect and ability to work well with others. Take a look at Farrow and Ball “Pink Ground”, a pale dusty pink; Sherwin-Williams SW6028 “Cultured Pearl”; and Benjamin-Moore 2093-70 “Pink Bliss” if you are considering adding this hue to your home. It would be an excellent choice for that room in which you look to relax after a hard day’s work.

America’s Color Consultants understand the psychological and even cultural effects of color. Every client and every home is unique and a trained, experienced paint color consultant can help you choose the perfect hue for the emotion you want to evoke.

January 4, 2019December 12, 2018

2019 Color Of The Year

PPG Paints – The Power of Nature “The restorative power of nature is important in society now more than ever,” explains Dee Schlotter, PPG senior color marketing manager. “Night Watch” (PPG1145-7) is about bringing the healing power from the outdoors into your home through color. The dark green hue pulls our memories of natural environments to the surface to recreate the calming, invigorating euphoria we feel when in nature.”

Behr – EMBRACING REIMAGINATION – The 2019 Behr Color of the Year, Blueprint S470-5, is an honest, approachable color that conjures up the blueprints that builders rely on to bring architectural designs to life. Blueprint creates a space where you can build your own reimagined life–where awareness of what we want to build for ourselves can transform into action.

Benjamin Moore – Calm, composed and effortlessly sophisticated, Benjamin Moore’s Color of the Year 2019, Metropolitan AF-690, exudes glamour, beauty and balance. Metropolitan AF-690 is supported by Color Trends 2019, a coordinating palette of 15 harmonious hues.

Sherwin Williams – A warm terracotta color with ancient, elemental roots. SW 7701 Cavern Clay is a nod to midcentury modern style, but with the soul of the American Southwest, which together creates a desert modern aesthetic.

Dunn-Edwards – has announced its 2019 Color of the Year – Spice of Life – a dark, browned, fire brick red with orange undertones. “Spice of Life is an outgoing, confident hue that adds drama and stimulates the senses,” explained Sara McLean, color expert and stylist for Dunn-Edwards. “It’s a celebration of what makes life interesting and exciting. Spice of Life makes a bold statement with a melding of diverse and global cultural influences.”

Pantone – Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

September 24, 2018

Brass – Did It Ever Really Go Away?

You may have noticed that there is a lot more brass showing up in home goods stores and design magazines. For many, many years, stainless steel and brushed nickel were the metals of choice for home rehabbers and builders. Sleek, cool and modern, silver was everywhere – appliances HAD to be stainless and faucets and fixtures and hardware went along for the ride.

Brass has had its hey-day several times over the decades and it’s once again being highlighted in a big way by interior designers and home décor magazines that both set and follow trends. The addition of brass is being cited as a “trend” for 2018 by House Beautiful, Home & Garden, Elle Décor, Pinterest, Mansion Global and USA Today, to name a few. This time around it’s not brightbrass, but brushed, satin tones, unlacquered brass that you’re seeing.

Why brass now? There are several reasons: (1) brass is timeless; (2) a little goes a long way; (3) the different tones of brass complement all colors beautifully, from the deepest indigoes in favor at present, to the lightest blushes and grays; and (4) brass works well with other metals. Don’t hesitate to use it along with your stainless appliances and brushed nickel or chrome faucets.

You don’t have to swap out everything to enjoy this trend: brass can be the jewel that brightens and refreshes an entire space. A brass lantern or cabinet pulls or mirror may be all you need. Brass remains popular (go ahead, admit you like it!) because brass is golden and gold represents a certain level of luxe. The value of a richly patina’d, real brass fixture endures. With its rich history, brass is the comfort food of home décor.

www.AmericasColorConsultants.com

April 18, 2018April 18, 2018

Product Review

Why is this ceiling paint pink?

This is a great product! How many times have you painted a ceiling just to forget where you have already painted? Painting white on top of white can be a challenge, however this paint eliminates that challenge. It is not as brilliant a white as other ceiling paint, but who will notice.

When the paint is wet, it is pink. The color helps you know where you have already painted.

When the ceiling paint dries it is white.

January 5, 2018

2018 Paint Color Forecast

Benjamin Moore 2018 Color of the Year – Caliente AF-290, is strong, radiant and full of energy.

“Caliente is the signature color of a modern architectural masterpiece; a lush carpet rolled out for a grand arrival; the assured backdrop for a book-lined library; a powerful first impression on a glossy front door. The eye can’t help but follow its bold strokes. Harness the vitality.”

-Ellen O’Neill, Benjamin Moore & Co.

Pittsburg Paints 2018 Color of the Year – Black Flame (PPG1043-7) acts like a black curtain, allowing your other décor elements to take center stage. It’s a fantastic blend of black and indigo, two classic hues. Black creates the silence we crave in an information-heavy world, while the indigo offers possibility and a deep hopefulness. The blend of two colors makes it incredibly versatile – use it on a statement wall, with a matte finish on a ceiling, with high gloss on a naturally-lit staircase, on cabinets, interior and exterior doors and in many more places.The versatile hue can also provide strength and a modern luxe vibe to spaces with a lot of whites, blush pinks and soft pastels.

Sherwin Williams A collision of rich blue with jewel-toned green, a color that is both accessible and elusive, Oceanside SW 6496, is our 2018 Color of the Year. A complex, deep color that offers a sense of the familiar with a hint of the unknown, Oceanside, bridges together a harmonious balance of blues and greens that can be found in what’s old and new.

The color blue evokes a multitude of moods and associations depending on hue, shade and application. Despite this variety, blues are universally perceived as intelligent, honest and interesting-making blue the most beloved color worldwide.

Oceanside’s multi-dimensional, marine-inspired look can create a welcoming statement as a lively color for a front door. Its green-meets-blue tone can also boost creative thinking and clarity of thought in a home office, or invite meditation and introspection into a bedroom or reading nook.

Oceanside is universal when it comes to design style from mid-century modern to Mediterranean-inspired, traditional to contemporary.

Behr is pleased to announce our 2018 Color of the Year, In The Moment. This cool, tranquil, spruce blue is inspired by nature and is a soothing, restorative coalescence of blue, gray and green. This comfortable color evokes a sense of sanctuary and relaxation amid our busy, always-on lives. In name and color, this hue speaks to our desire to take a break, be present and recharge. In The Moment is versatile and perfect to use for both interior and exterior projects. It also crosses multiple design styles, ideal for working with traditional, modern, coastal and global décor.

August 1, 2017August 1, 2017

Why An App Will Never Replace a Color Consultant!

Will These Paint Colors Work For You in Your Home?

Maybe, Maybe Not.

A few weeks ago I received a frantic phone call – “I need help fast! Can you come now?!” It was a Friday evening and it had been a long day: however, I detected desperation in the man’s voice. When I arrived later that evening, the man explained to me he was trying to paint the interior of the house before his wife returned from traveling. The painters were coming in the morning and he needed to buy the paint before they arrived. He had samples painted all over his dining room wall: “I cannot figure out which one to choose.” After a few minutes of discussion, we narrowed down his choices to two color families. From that point, it was just personal preference. He was so relieved that the decision had been made in less than an hour, he still had time to go to the paint store, and the house would be painted before his wife returned. Whew!

While I collected my belongings he asked me if I could help him with one more thing. He had already painted the basement family room, but it looked horrible. His question – “What did I do wrong? I used the paint store’s APP and followed their suggestions.”

Well, from a color theory point of view, the colors were fine if you looked at them on a piece of printed white paper: or on a computer screen they might look appealing in that setting. The problem with the paint manufacturer’s APP is that it is not human – it does not take into consideration your furnishings, the lighting in your home, the light blubs, your age, or your brain and the way you personally perceive color. A computer will never be a human (at least not in my lifetime!).

The colors the APP put together were not paint colors that the average homeowner would or ever should choose to paint on their walls.

At this point the homeowner had already paid the painter, and the work had been completed. My job at this point was how to salvage the project and make it look better. The mistake cost him more money to fix.

Paint store APPs can be fun for ideas: a place to start. The average homeowner paints every 10 years: you want to make the correct decision the first time.

When it comes down to making the final decisions, the $200 – $300 you pay for an expert paint color consultant’s help can ultimately save you thousands.

http://www.americascolorconsultants.com/consultations.html

July 12, 2017

Becoming A Color Consultant

I was recently asked by a high school student –

“How did you know you wanted to be a color consultant?”

I was just a little embarrassed to answer, “I didn’t!”

Life takes you down many roads and I was always one to “go with the flow.” One job lead me to another to another… .

I have always been artsy-fartsy. But a horrible art teacher in high school convinced me my talent was subpar and – at the time – I believed him, I guess. I did nothing in the field for 40 years! Of course I tastefully decorated my and my friends’ apartments, and also became a prolific DIYer, but never again played with a color wheel.

Until 10 years ago.

A neighbor with whom I shared a passion for home improvement projects suggested we turn our interest and expertise in that booming industry into a consulting business of sorts. We both had the backgrounds – she was a graphic designer and DIYer and I, a self-taught renovation product specialist. Over several months, we narrowed our focus to paint color selection. In our neighborhood, it was a perfect fit. People were redoing/adding on to their homes and needed help with color selections that would tie the whole house together.

I had recognized that I had a natural talent for color/lighting and mood – the psychology of color – and my years as a public relations specialist made me confident that I could express to my clients “why” a specific color worked for them.

Fast forward 10 years and I now enjoy using my creativity and artistic talents every day. We even refined our business model into a franchise opportunity for others with a similar desire to utilize their artistic skills. Sometimes I think “what if” I had been encouraged by that teacher long ago, and also – why the heck did I even listen to him?! But it’s never too late to recognize your talent – and combine it with your own life experiences – and make a go of it as a business!

If this story resonates with you and you too have an eye for color, maybe paint color consulting is for you. Join us! Check out americascolorconsultants.com/franchise for more information, or call me personally to compare notes (703-362-3131).

Susan Mintz, Co-Founder, America’s Color Consultants

May 22, 2017

Your Top 3 Color Consultant Franchise Questions Answered

We get a lot of emails and phone calls about what it means to own an America’s Color Consultants franchise and how to get started. Here are the top three questions we get from those of you looking to supplement your household income with a part-time job, change your full-time career, or give your design degree a competitive (and potentially lucrative) edge.

What does an America’s Color Consultant do?

Think of an America’s Color Consultant as the America’s approachable interior designer; all the color theory, lighting, and home decor experience coupled with the ability to help homeowners get the most out of what they currently have. Our consultants use their experience and expertise to identify what colors their clients are attracted to, what colors would make the best use of the available space and light, and what colors would bring out the best of their home’s features and furnishings.

Why would someone hire a paint color consultant?

Anyone who has ever attempted to pick out the perfect paint sample knows how much time, money, and energy goes into finding the right color, especially if the color isn’t right after it goes on. America’s Color Consultants remove the stress and mess of paint samples and help mediate color disagreements when couples don’t see eye to eye.

“The home is a crucial part of a person’s identity,” said Florence Jones, co-founder of America’s Color Consultants. “Once you find a color that resonates in a space, it can go a long way to making everyone feel like they belong there.”

What does it take to be a franchise owner?

While there are franchise costs associated with the established branding, marketing, and training, the most important part of being an America’s Color Consultant franchise owner is the passion for home decor, color, customer service, and personal success. Like any entrepreneurial endeavor, you’ll get out of it what you put into it in terms of marketing, customer service, word-of-mouth referrals, passion, and elbow grease.

Our franchise owners enjoy our owner-operated, home-based business model that has the freedom and flexibility without being a traditional brick-and-mortar storefront. “One of the best parts of being part of this brand is that all of us are self-employed, but we don’t work alone,” adds Jones. “We see each other as partners who promote each other, help each other and the industry.”

Have more questions? We have more answers! Click here to get started or stop by our booth at the Women Empower Expo on May 27th, 2017 at the Walter E. Washington Convention Center.

April 27, 2017

Product Review

Ceiling Paint by Glidden

Ceiling paint is designed for your ceilings – Why? It is made as a bright white designed for maximum light reflection. When the light bounces off the ceiling, the brightness of the ceiling white brings more light into your living space. It is also not has high a quailty paint because it does not get exposed to were and tear resulting in a lower cost per gallon.

The challenge with painting your ceiling is being able to see where you have already painted. Glidden solves this challenge. When the paint is wet it is pink, when it dries it is white. How simple.