Depending on your point of view, one might describe the other as “sterile” or “cluttered”. Both approaches are a reflection of the owner and can be beautiful if carefully edited. This month we’ll look at “grandmillenialism”.
The term “grandmillenial” with regard to interior design was coined in 2019 in a House Beautiful article regarding the aesthetic favored by many in their mid-20’s to late 30’s (millenials). Grandmillenial design is a resurgence of traditional and classic design combined with some modern elements. It encapsulates the comfortable feeling one may have felt at their mothers/grandmothers/even great-grandmother’s homes (hence the “grand”). The term also morphed into “granny” chic and some have denigrated it by saying it is all floral pillows and crocheted throws. But designers of this oeuvre incorporate elements of the following: collections (crystal, china, personal mementos); blue and white; toile, plaid & chintz; vintage brass; linen; ornate chandeliers; rattan/bamboo/wicker, needlepoint pillows; dark(er) wood furniture; and leather. This style tells a story about the person/people who live there. Their history is displayed in the gilt of a frame or the soft hand of the wood furniture.
There are also subsets of Grandmillenialism such as coastal grandma, and grandpa chic (use BH&G link below). There’s even an Italian grandmother aesthetic! This, according to Better Homes and Gardens, blends warm rustic colors, beautiful marbles, and artisan details such as wood beams, terracotta tiles and ornate glass chandeliers. In other words: a rustic elegance that has been curated over many years.
What all the “grandmillenial” designs have in common is the desire to exude a feeling of warmth, security and casual comfort. They incorporate craftsmanship and the appreciation of all-wood furniture, which can readily be found in antique and used furniture shops – even Facebook Marketplace – as can the other items we’ve mentioned here. “See our blog on Recycled Artwork, October 2022.”
Many designers feel trends tend to have a 10-year life span. Farmhouse Style (think shiplap and distressed wood interiors, and board & batten exteriors with black window frames) has enjoyed a decade of popularity, so it’s time we’ll be seeing a design shift. Since grandmillenial design is based on classic, traditional styles with tweaks of modern elements, its components will not go totally out of style, rather just rise and fall with general popularity.
Let your home speak to you – don’t be so quick to remove its previous owners’ embellishments or paint everything white. If yours is an older home, spend time appreciating its details and how to curate them or bring them back to life. If it’s a newer home, think about how you can make it feel warm, comfy and truly reflect you and yours. Be patient and build an interior history with objects of quality and those that “spark joy.”
Want to name your house? Here’s a site to help: www.name-generator.org.uk/house