The Psychology of Color – The perception of color is somewhat subjective; however there are some color effects that have universal meaning. Colors can also evoke a range of emotions from good to bad, the Ying & Yang of color. Below are some examples using the primary colors:
Red – bright, warm red color evokes strong emotions. It is associated with love, warmth, and comfort. However it is also considered an intense, or even angry color that creates feelings of excitement or intensity.
Yellow – this bright color is often described as cheery and warm. Yellow is the most fatiguing color to the eyes due to the high amount of light that is reflected. Yellow can also create feelings of frustration and anger.
Blue – described as a favorite color by many people and is the color most preferred by men. Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. However blue can also create feelings of sadness or aloofness.
