America’s Color Consultants (ACC), the nation’s first and (only!) color consulting franchise, is pleased to present our “Real” Color of the Year for 2025. While the major paint companies spend millions to introduce their colors for the coming year, ACC takes a different approach. ACC franchisees help their clients select colors they’ll love for more than 6-12 months. The average, real homeowner – those who use ACC services – paint their interiors an average of 5-8 years and exteriors 10-15 years. |

Our “Real” Color of the Year 2025 is SW 6290 Unique Gray. Even though it is called “gray” it is actually a very neutralized blue/purple. Unique Gray is a shade darker than an off-white. For a color drenching effect pair Unique Gray with a midtone shade of the same family of color SW 6262 Mysterious Mauve.
ACC Location Palettes
Our Color of the Year is based on what hundreds of our clients choose for their homes in 2024. ACC finds that most of our clients prefer neutral shades of blue, green and purples with bluer undertones. Midtones and lighter shades are still trending with darker colors only used as accent colors. Off-whites are trending warmer. Each of our ACC locations submitted three beautiful colors they predict will continue to trend in 2025, and from these five palettes, we selected our “Real” Color of the Year for 2025.

Shades of gray have been popular for the past ten years (according to our Blogs!). This is reflected in the continuing popularity of the color as reported by our franchisees. However, national design and interior trend outlooks are now becoming warmer, cozier, and swinging back toward the beiges for wall color. And since the general population paints their interior an average of every 5-8 years, this trend will no doubt continue for the next several years. Brown is becoming the new “black” in home design and decor.
For more information, click links to: In-Home consulting services in DC-Metro, Northern VA, Charlotte, NC and Malibu, CA; franchise opportunities; and live Virtual Color Consultations, available nationwide. Read more here.