Category: entrepreneur

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4 Misconceptions about Franchises

Looking for a side hustle? America’s Color Consultants might be right for you.

America’s Color Consultants (ACC) franchisees work from home offices.

#1  Franchises discourage creativity/freedom While franchises create the basic framework for a business, that doesn’t mean they would micromanage all decisions that a franchisee makes.  In fact, most of the day to day dealings are up to the franchise owner. The guidelines put in place by the franchisor aren’t there just to tell people what to do – they’re tried and proven methods for success. Many of the guidelines are there to maintain the franchise brand and reputation. America’s Color Consultants (ACC)  encourages creativity and allows their franchisees the freedom to work full or part-time.

#2 Franchises are too expensive While the startup costs for certain franchises can be expensive, that doesn’t mean all of them are: the price is much less if you’re operating a home-or service-based franchise rather than a chain restaurant or storefront business. The largest fee in franchising is a one-time franchise fee which is used to set-up and train the new franchisee. In addition, a monthly/quarterly royalty to the company is also required. These pay for being able to use the franchise’s established brand recognition and reputation, and other business resources.   America’s Color Consultants are home-based businesses that require very little in terms of required physical materials – a phone, car, and computer. There are no storefront requirements and the materials needed to begin color consulting are provided as part of the franchise fee. Extensive training is provided and the support for success is ongoing. ACC is considered a “boutique” or “niche”  franchise and has a franchise fee under $15,000. It is the perfect “side hustle” business for those who want/need flexibility in their work schedule and/or for those who want additional family income in all stages of their life.

ACC franchisees live in the communities they serve… and love it.

#3 Franchises are not small businesses Franchises like McDonalds and Taco Bell number in the hundreds, even thousands. But did you know the majority of franchise companies have an average of 5 locations?  And while there are numerous fast food franchises, there are also doggie daycare centers, real estate offices, pest control services, and tutoring franchises. Many franchisees are owned and operated by people who live in the communities they serve. America’s Color Consultants is such a franchise:  our talented franchisees love helping their neighbors choose the perfect paint color for their spaces.

#4  Having a franchise will instantly make you rich If only THAT were true!  In many ways, being a part of a franchise is like taking a shortcut in building your business: the trickier parts are already set up for you, and there is built-in support and experience to make it work. But it takes dedication and determination to make a business successful, even if you have a franchise system backing you up. And It certainly helps if you are passionate about your work.  If you have an eye for color, love meeting and helping people, exercising your creative muscles and utilizing your life/work experience, you may be a fit for America’s Color Consultants!  Ready to find out more?

ACC takes their office on the road PT or FT.
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Meet Lynn Ishikawa our America’s Color Consultants -Ashburn, VA franchise owner

Lynn Ishikawa serves Loudoun county, Virginia including Leesburg, Ashburn and beyond. Contact her at 703-594-7868 (call or text), email: lynn@ashburncolorconsultants.com

Q:  Tell us a little about your background:

A:  I’ve worked in the Hospital and Healthcare IT industry for 20+ years but always had a penchant for helping friends & family pick colors for their homes and offices.  So when the pandemic hit, I decided to venture into the world of paint color to see if I could possibly find a second career within the design industry.  I’ve actually found my calling by helping clients discuss, explore, analyze and select the perfect paint colors for their homes!

Q:  So you went from a stable and comfortable job and started a whole new career?

A:  Yes, I took a leap of faith to launch this new (& very different!)  business and to figure out what it takes to own my own franchise and be self-employed. 

Q:  What is the one thing you believe firmly in when it comes to color?

A:  One should not make color decisions in isolation!  I will always inquire about other elements in a project including flooring, cabinets, countertops, backsplashes, furniture, fabric, art, décor & lighting and then guide clients in a direction they’re comfortable with.  

Q:  What’s your most favorite part of the process?

A:   There are so many… I enjoy facilitating the dialogue between a couple who may happen to disagree on what color to choose and educating clients on color pigments, pros & cons of different paint sheens, drying vs. curing etc.    I love it when a client chooses their favorite color in a dramatic shade to use in their office or powder room.  And I especially like it when they contact me afterwards to let me know the job is (finally) done and they send in pictures of the finished project.

Q:  What kind of feedback have your clients given you?

A:  I have the best clients!  They’re so thankful and tell me how much they appreciate me helping them to feel confident in their decisions and that their new room colors inspire them to live & work authentically!

Q:  Any advice for someone who isn’t sure about what colors to use?

A:  Everyone deserves to be happy and enjoy the space they live and/or work in by using color! Build trust in yourself and the process!  You can create the space you love by stepping through any fear of color you may have. 

Q:  Can you share a recent project with us?

A:  Yes!  This home in Sterling needed some TLC after having been rented out for 2 decades.  The homeowners needed my help to transform the exterior colors to make it their own while at the same time still fit in with the surrounding neighborhood.  They knew that they wanted a  ‘green-brown-neutral’  overall color scheme to be in harmony with the mature trees on their property, and just needed help refining their choices and then deciding where to utilize each color. After a few iterations and plan options, this is what they ultimately decided on and are very happy with the results!

Exterior Before

Paint colors used:

  • SW 7748 Green Earth: All siding, garage doors and foundation on the back and sides
  • SW 7738 Cargo Pants: Brick front
  • SW 7563 Restful White: All window trim & soffits
  • SW 7048 Urbane Bronze: All shutters, trim around garage doors, front & storm door
  • SW 3024 River Birch:  Deck

Products used by Painting Contractor:

  • Sherwin-Williams Super Deck Solid Stain in SW 3024 River Birch
  • Trim/doors/shutters: Sherwin-Williams Duration in Gloss
  • Siding: Sherwin-Williams Emerald Rain Refresh in Satin
  • Brick: Sherwin-Williams Duration in Flat
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Make The Room Unique With Original Art

When purchasing original art it is rewarding to know your painting is the only one while supporting the arts. The quality of an original piece of art brings richness and personality to a home, rather than choosing a factory made print and poster just to fill space. An Original Painting can “make the room”. Original art is the perfect element to justify an accent wall.

Dwell Fine Art & Craft was established in 2018 by Hayley Sykes-Ludden and is Virginia Piedmont’s premier contemporary art gallery. Dwell exhibits work by international and regional artists of distinction working in a variety of media. They also provide fine art appraisal, estate planning and art consultative services to clients in Virginia, Washington DC and Maryland. Dwell hosts art exhibitions on a quarterly basis. Located in Hume, Virginia.

DWELL FINE ART, Hume, Virginia

Check out Dwell’s Fall Exhibit of Artists – Now thru Thanksgiving – Vantage Point’- Landscapes, Still Life & Memories https://www.dwellfineart.com/

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Minimalism vs Grandmillenialism in Interior Design

Depending on your point of view, one might describe the other as “sterile” or “cluttered”. Both approaches are a reflection of the owner and can be beautiful if carefully edited. This month we’ll look at “grandmillenialism”. 

Cali Natural Modular Living Room Set from Coleman Furniture

The term “grandmillenial” with regard to interior design was coined in 2019 in a House Beautiful article regarding the aesthetic favored by many in their mid-20’s to late 30’s (millenials). Grandmillenial design is a resurgence of traditional and classic design combined with some modern elements. It encapsulates the comfortable feeling one may have felt at their mothers/grandmothers/even great-grandmother’s homes (hence the “grand”). The term also morphed into “granny” chic and some have denigrated it by saying it is all floral pillows and crocheted throws. But designers of this oeuvre incorporate elements of the following: collections (crystal, china, personal mementos); blue and white; toile, plaid & chintz; vintage brass; linen; ornate chandeliers; rattan/bamboo/wicker, needlepoint pillows; dark(er) wood furniture; and leather. This style tells a story about the person/people who live there. Their history is displayed in the gilt of a frame or the soft hand of the wood furniture.

There are also subsets of Grandmillenialism such as coastal grandma, and grandpa chic (use BH&G link below). There’s even an Italian grandmother aesthetic! This, according to Better Homes and Gardens, blends warm rustic colors, beautiful marbles, and artisan details such as wood beams, terracotta tiles and ornate glass chandeliers. In other words: a rustic elegance that has been curated over many years.

FLORAL AND CHERUB Wallpaper from Wallpaper Boulevard

What all the “grandmillenial” designs have in common is the desire to exude a feeling of warmth, security and casual comfort. They incorporate craftsmanship and the appreciation of all-wood furniture, which can readily be found in antique and used furniture shops – even Facebook Marketplace – as can the other items we’ve mentioned here. “See our blog on Recycled Artwork, October 2022.”

Many designers feel trends tend to have a 10-year life span. Farmhouse Style (think shiplap and distressed wood interiors, and board & batten exteriors with black window frames) has enjoyed a decade of popularity, so it’s time we’ll be seeing a design shift. Since grandmillenial design is based on classic, traditional styles with tweaks of modern elements, its components will not go totally out of style, rather just rise and fall with general popularity. 

Let your home speak to you – don’t be so quick to remove its previous owners’ embellishments or paint everything white. If yours is an older home, spend time appreciating its details and how to curate them or bring them back to life. If it’s a newer home, think about how you can make it feel warm, comfy and truly reflect you and yours. Be patient and build an interior history with objects of quality and those that “spark joy.” 

BHG.com – Grandpa Chic Is the Collected-Over-Time Look that’s Both Refined and Comfy

Want to name your house? Here’s a site to help: www.name-generator.org.uk/house

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Ready for Retirement, But Still Want to “Work”?

Many people want to retire but the desire to stay connected to the working world (and their fear of boredom!), keeps them from doing so. A part-time lifestyle business that is flexible but also exercises the “creative” muscle can make the transition to “retirement” a colorful, satisfying one. A paint color consulting business like those offered in franchise by America’s Color Consultants is one such lifestyle business.  The experience and interpersonal skills honed in the traditional business world transfer seamlessly to a new venture that is rewarding on several  levels. The communication skills developed over years in any profession combined with a natural “eye for color” and design can lead to success as a paint color consultant.

Work from home, America’s Color Consultants bring all the paint color choices to their clients.

The home-based business can start as a part-time, even just a weekend pursuit, but as the client base grows, it can become full-time, if desired. Flexibility and the lack of outside pressure are hallmarks of a lifestyle business. America’s Color Consultants franchisees include women who have become full-time paint color consultants, those who are retired and enjoy adding to their financial security, and those who plan to retire in the next 10 years and are building their base of customers on a part-time basis. Training and ongoing support by the franchise founders is provided to all franchisees.

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Recycled Artwork

ON-LINE – If you’re looking for an additional way to refresh your space (following an ACC paint color consultation, of course!), consider changing out your artwork. There are numerous venues for excellent recycled original artwork. Besides Etsy and eBay, you may want to check out Facebook Marketplace(click on the “storefront” icon two spaces to the right of your “house”. Type in what you’re looking for and make sure “Delivery Method” that you click onto “Local Pickup”).

LOCAL – Make it a day trip! The Virginia countryside has so much to offer from vineyards to craft breweries to great restaurants. Add a visit to a local consignment shop for a fun outing to search for new-to-you artwork. Start by heading out Rt 66. to The Plains, VA. Stop for coffee at Doppio Bunny Coffee Shop. Followed by a visit to Baileywyck Antiques. Lots of high end art. Drive west on Rt 55 towards Marshall, VA and stop by Marshall Curated. If it is a warm day sit outside and enjoy lunch from a double decker bus at Johnny Monarch’s. After lunch take a side trip west on Rt 55 to Blue Valley Vineyard and Winery and enjoy the view while you enjoy a wine flight. Next stop take Rt. 17 south to Warretnon, VA stop at the Fox Den. Don’t miss the great shops on Main Street and take in the Old Town Warrenton charm. Before heading home stop at Harry’s in the historic Airlie House for a light dinner or stay the night at Airlie.

Driving tour of Virginia countryside

Baileywyck Antiques, The Plains, VA

Marshall Curarted, Marshall, VA

Fox Den, Warrenton, VA

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Back To The Office or Something New?

With vaccinations widely available and social life back to pre pandemic, millions of Americans are reassessing leaving their home offices to return to their work spaces. The Washington Post reports there is growing evidence that a lot of people are “reassessing what they want to do and how they want to work.” Thousands of jobs remain work-from-home and will remain so even as businesses reopen their office space. Many have found they Iike working from home and don’t want to return to the office. Millions of people are quitting their jobs altogether.

America’s Color Consultants (ACC) is a business opportunity particularly suited for those creative/artistic types who have found that working from home has proven to be desirable, and for those whom the pandemic has taught that life is short. ACC consultants own their own business, and thus own their time – working part-time, full-time, even overtime if they want.  They meet a wide variety of people and provide a valuable, efficient service in a growth industry, all the while exercising their creative muscles. And they operate their business from a home-based office.

There will be those who will happily return to their pre-pandemic work environments, but for those who seek something different, there are numerous opportunities for individuals to use their unique talents to both earn a living and satisfy their soul.

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Artisan Tiles

All artisan tiles are handcrafted by skilled craftsmen and there is a slight difference among all the tiles because they are handmade. Artisan tiles can be described as offering something timeless and utterly sophisticated. However, because they are unique, if you are someone who needs the exact same pattern and design on every tile, you may want to choose a machine-made product.


All the hard work, effort and skill of the artisan comes at a premium price. Artisan tiles are more expensive than machine made, mass-produced products. Because artisan tiles are made to order, make sure to buy 10% more than your actual estimate. If any damage occurs to one or more tiles, you can replace them. Otherwise, you may not be able to find the exact same design and shade color if needed in the future. 


Here are some colorful ideas:
Tiles shown above by https://www.maplejude.com/tiles

There are several artisan tile producers in Southern California, including Malibu Ceramic Works and Tierra y Fuego. They make custom handcrafted tile in the style of historic, iconic California tiles, such as Malibu Tile, Catalina Pottery tile, Batchelder tile and Hispano Moresque, among others. The tiles are recognizable due to their combination of raised and flat glazes and matte and shiny finishes. The same techniques used by the legendary Malibu and Catalina Potteries of the 1920’s are used by their artisans today, hand applying the glazes to outlined designs.

Yohen and Yuki border tiles are Japanese tiles recognizable for their long, thin design which are evenly stacked either horizontally or vertically. The first time the Yohen Border was commercially produced was for Frank Lloyd Wright for his famous Imperial Hotel in Tokyo in 1924. INAX Tile has been developing the Yohen Borders since 2000. The innovative designs and fantastic designs of these artisan tiles make it an excellent choice for a modern home or mid-century renovation.

The Yuki border is also created by INAX and is differentiated from the Yohen border by its gentle curve, which is obtained naturally by using a split bamboo

Quadri Tiles are italian artisan tiles are created from porcelain, a material which is impervious to moisture and humidity. Therefore, they are long-lasting and can retain excellent color. Porcelain requires minimal care and can be cleaned quite easily. Since these porcelain tiles come in geometric shapes, you can easily align them and make them look completely uniform. Quadri Artisan Tiles create a geometry of vertical and horizontal planes with their tile that effect a weave with the tile. Tile designer Sebastian Herkner creates innovative and fascinating new tactile experiences with tile.

Plummage tiles are made into depressions or elevations that mostly resemble bird’s feathers. Many of these tiles are handcrafted in Italy, and the hand painting makes each tile have the very slight imperfections that create a unique environment in one’s space.

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Home Decor – “Peel ‘n Stick” Wallpaper

Asia Blossom Bedroom

One of the most popular current home decor trends is removable peel ‘n stick wallpapers and murals. They are being featured on all the home decorating shows and are available everywhere – in stores, online, specialty stores, even Target! And they’ve come a long way from the days of contact paper: there is a wide variety of styles, patterns and colors available. They are perfect for mercurial personalities who don’t/can’t commit to a permanent wallpaper design, those who like to change up a space on a regular basis, and also for renters who have to change their space back to “blah” at the end of a lease. As with every product there is a wide range of quality, with complaints that range from toosticky and not repositionable to a lack of stick-ness. It is best to read product reviews before committing to a specific product.


Alexandria artist Ashley Spencer has been at the forefront of the removable wallpaper trend, designing and creating custom and semi-custom wallpapers and murals since 2009. The company creates unique, gorgeous repositionable, removable and reusable wallpapers and wall murals. Ms. Spencer has noticed that since the pandemic people are anxious to bring elements of nature indoors. Her clients like the instant gratification that comes with peel ‘n stick products, but are taking the time to research and purchase quality products like hers. Casart wallcoverings are print-to-order, which adds a sustainable practicality to her high-grade designer wall coverings.


Check out Casart’s website casartcoverings.com and for help with color and pattern selections, you can always turn to your friendly neighborhood America’s Color Consultant!

Birds & Birch, Cloud Murals and Shell Fish Tropical.