Did You Know

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Purple Dye – The first use of the color purple was as early as 1570 BC. It was so expensive to make that purple dyed textiles became a status symbols and laws restricted their use. It was expensive because it was made from a sea snail. The dye is a secretion from the gland of one of several predatory sea snails found in the Mediterranean Sea. The secretion is expelled when it is being attacked. The dye can be collected by either “milking” the snails or destructively crushing the snail. It took twelve thousand snails to yield no more than 1.4 gram of pure dye, enough to colour the trim of a single garment.”

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Why Become an America’s Color Consultant

I recently read an article by Christine Kane “The Psychology of Going From Employee to Business Owner” and as a new franchisor, had some thoughts about how it related to America’s Color Consultants’ approach to entrepreneurship.

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NOW YOU ARE YOUR BOSS!

Yes, a very different experience than being an employee – and it needs a different approach and motivation.   You’re now the one who sets your schedule, manages your time, makes the “rules” and keeps the books. Ack! While some venturing out on their own are totally prepared, or hire consultants or coaches to get them started, others turn to a franchise system: the support and systems have already been created and you adjust it to your immediate needs and professional goals.

At America’s Color Consultants, co-founders Florence Jones and Susan Mintz are always available to further train, coach, assist, motivate and emotionally support franchisees as they move long their colorful journey!

www.americascolorconsultants.com

 

Did You Know?

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Lichen is a sort of plant (algae) sort of animal (fungi). The alga half undergoes photosynthesis and the fungi half provides a home. Lichens undergo a change when exposed to acidic or alkaline. When dipped in an acidic solution, it reflects long wavelengths of light and we see RED, the opposite produces short wavelengths and we see BLUE.

Boiling Lichen in water produces dyes range from greens to orange. Add a little ammonia and reds and purples appear. Dyes made from Lichen were used in wool and silks. The Native American Indian also used Lichen for body paint.

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Natures Complementary Colors

Complementary colors are pairs of colors opposite on the color wheel. When placed next to each other, they create the strongest contrast of any two colors. Complementary colors surround us in nature.

Orange & Blue

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Purple & Yellow

Close-up of several large iris flowers with their characteristic wide ruffled indigo petals marked by that white and yellow spot along the center. On their stem there are also a few blade like green leaves.

Red & Green

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Product Review

CeCe Caldwell’s Chalk Paint – I have recommended “Chalk Paint” many times and still do. It is the best product on the market for DIY. I drove past this coffee table on trash day three times and could not help rescueing it from the landfill.

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I transformed this old worn out coffee table into a new table within one day with Ce Ce’s Chalk Paint. I used Vermont Slate for the base and Pueblo Pepper for the top. Chalk Paint works on all surfaces, no sanding required (I would wipe down the surface to remove any grease and grim). It dries quickly and with a top coat of wax or water based Polyurethane your done.

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Ce Ce Caldwell Paints are poured carefully by hand and meticulously overseen from conception to completion. We are committed to making the world a better place by creating natural, non-toxic products that are safe for everyone. CeCe’s Paints are ideal for the retailer, seasoned professional, or first-time DIY-er who want the satisfaction of aesthetic quality and the reassurance of eco-friendly manufacturing. Read more at CeCe Caldwell Paints

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Quote for the Week

Color! What a deep and mysterious language, the language of dreams.

Paul Gauguin

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‘Tahitian Landscape’, 1893 (oil on canvas)

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Color Basics

Color Relativity – Why does the same green paint color look warmer or cooler in different houses? Because of color relativity. Colors interact with one-another. The surrounding colors in the furnishings in a room can effect the wall color of that room.

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Value of color works the same way, if the wall color seems darker it might be because the furnishings are lighter.

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Color Basics

 What is it?

cochineal

It is a Cochineal bug. It has been used as a red pigment/dye since the time of the Aztecs. During the time of the Aztecs it was as valuable as gold. When the Spanish arrived they were in awe, they had never seen anything as brilliant in Europe. It took 70,000 insects to make one pound of red dye. When a new synthetic dye was created in the 1870’s Cochineal lost it’s value overnight.

Cochineal is making a come back. In the search for less toxic dyes, cochineal is now referred to as E120 and is used in lipstick, fabrics and foods.

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Did You Know

Color & Your Brain – Wavelengths of light do not exist as color until we see them. The color that surrounds us is a construction of our brain. Without your eyes and your brain there is no color. These wavelengths are colorless until our brains tell us we are seeing blues, greens, reds, etc. Light enters our pupils, which focuses images onto our Retinas, sensing varying wavelengths. The Retina has three cones. These cones make color a perception. The kind of cone activated by the light determines what color we see. Short wavelengths are colors related to blues, medium related to greens and long relates to red.

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Color Theory

The Psychology of Color – The perception of color is somewhat subjective; however there are some color effects that have universal meaning. Colors can also evoke a range of emotions from good to bad, the Ying & Yang of color. Below are some examples using the primary colors:

Red – bright, warm red color evokes strong emotions. It is associated with love, warmth, and comfort. However it is also considered an intense, or even angry color that creates feelings of excitement or intensity.

Yellow – this bright color is often described as cheery and warm. Yellow is the most fatiguing color to the eyes due to the high amount of light that is reflected. Yellow can also create feelings of frustration and anger.

Blue – described as a favorite color by many people and is the color most preferred by men. Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. However blue can also create feelings of sadness or aloofness.

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